![]() The experts also shouted out Toyota for the inclusivity of its commercial. “I am usually a sucker for humor but that spot is exceptional,” he added. Tim Smith, president of Chemistry in Atlanta, found the ad “just beautiful with a great uplifting story that everyone needs a bit of right now.” ![]() “The story of overcoming so many odds thanks to the empathy and selflessness of another person inspires us all to be better,” said Jennie Moore, creative director at WONGDOODY in Seattle. An orphan in Siberia, Long had to have both of her legs amputated and was adopted by a loving couple, portrayed by actors in the spot. The moving commercial told Long’s journey to becoming a 13-time gold medalist. Really powerful true story in the middle of a lot of fiction,” noted Chris Graves, chief creative officer at Team One. Toyota introduced 13-time Paralympic gold medalist swimmer Jessica Long in an uplifting, tear-jerker of an ad that our experts found beautiful and uplifting. “Adding current pop icon Cardi B to that equation? Brilliant,” said Hutcheson, “a big win for Uber Eats to appeal to people from multiple generations.” Toyota - “Jessica Long’s Story” “Thus, it makes perfect sense that grabbing Mike Myers and Dana Carvey for a ‘Wayne’s World’ reunion would absolutely make sense and work.” In recent years, Super Bowl commercials have tapped into that by resuscitating beloved movie characters.” SPIN CEO Jimmy Hutcheson added, “The one thing that always hits a mark is nostalgia. “The Wayne’s World local-access cable TV show working to help local restaurants makes a lot of sense for Uber Eats and what they promise.”Īdd the cameo from Cardi B and the ad becomes even more “fun, eye-catching and entertaining,” said Moa Netto, chief creative officer of RAPP US. “A lot of brands have made Super Bowl Sunday into ‘Throwback Thursday,’” noted Andy Nathan, founder and CEO of the Fortnight Collective. Here are this year’s best ads, in no particular order, according to our experts: Uber Eats - “Wayne’s World”Ĭomedians Dana Carvey and Mike Myers of “Wayne’s World” brought viewers back to the 1990s for this fun spot. True to form, Reddit went rogue and found a workaround. The commercials were also pricey, with the average cost of a 30-second spot hitting an estimated $5.5 million. Though several of the usual big brands sat this year out, many smaller companies - such as oat-milk manufacturer Oatly and soap-maker Dr. Some companies took the opportunity to inspire viewers or tackle serious issues - but most opted for laughs, with absurd, celebrity-packed spots, heavy on nostalgia, according to a team of top ad executives assembled by The Post.Īs always, the much-anticipated ads featured some of the biggest names in show business, like Will Ferrell, Matthew McConaughey and Bruce Springsteen. Super Bowl 2021 may not have had many surprises, but at least the ads were fun and unpredictable.Īs the Tampa Bay Buccaneers took an easy win Sunday night, brands kept it light-hearted and quirky, providing escapist fantasies to the everyday reality of the coronavirus pandemic. Girlfriend reflects on Bucs’ Super Bowl win in Rob Gronkowski tributeĪntonio Brown heads back to Florida home after wild Buccaneers exit The one thing Rams star ‘despises’ about Super Bowl celebrations ![]() Read more about the newcomers to the Super Bowl ad lineup here.The 10 best Super Bowl national anthem performances of all time "Traditionally, the Super Bowl has been a vehicle to make that transition into becoming more of a household name, and this year will be no different." "Some of these are companies that have grown significantly during the pandemic, and they're looking to take that momentum and use this big Super Bowl moment as a launching point to get to the next level of brand awareness," said Lee Newman, CEO of Interpublic Group agency MullenLowe U.S. Many of these companies are coming off a successful stay-at-home year and looking to build on that momentum by appearing on the game. Among them: trading app Robinhood freelance worker platform Fiverr online food delivery company DoorDash used car company Vroom resale platform Mercari gardening supplier Scotts Miracle-Gro employment website Indeed online betting company DraftKings restaurant chain Chipotle Kimberly-Clark 's Huggies and mayonnaise brand Hellman's, owned by Unilever. Personal Loans for 670 Credit Score or LowerĪn ever-growing list of newcomers will be shelling out roughly $5.5 million for a 30-second commercial on this year's game. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |